Design kit
How we would approach the redesign: an interactive moodboard, an interactive sitemap, and the components behind this sample. RFP scope items 2, 3 and 4.
Scope item 2
Moodboard: warm, calm, real people
Westside's current site feels corporate. The direction here is warmer and calmer: real families and adults, generous white space, plain words, and the Westside blues paired with a coastal green and a sunrise gold for warmth.
Friendly, clear, never clinical. Write like a caring neighbor.
Real moments, natural light, people looking at each other, not the camera.
Color palette with contrast ratings
Type: Oxygen for headings and Lato for body text, carried over from the current brand, with Atkinson Hyperlegible available as the readable-font option.
Scope item 3
Interactive sitemap: everything important within two clicks
Organized by audience in WRC's priority order: individuals and families first, then providers, then staff. Select a section to open it.
- Home0 clicks
- 1 click
- Early Start (0 to 3)2
- Ages 3 and older2
- Apply online2
- Intake FAQ2
- 1 click
- Family Resource and Empowerment Center2
- Support groups2
- School and IEP2
- Resources library2
- 1 click
- Work and internships2
- Independent living2
- Self-Determination2
- 1 click
- SPAC meetings2
- Trainings2
- Becoming a vendor2
- Provider referral2
- 1 click
- Public meeting notices2
- Support group calendar2
- 1 click
- Mission and vision2
- Board and transparency2
- Careers2
- Staff resources2
- Donate2
- 1 click
Scope items 4 and 5
Wireframes and homepage options
This sample homepage is option A: audience-first, with the four “I am...” paths above the fold and the most requested tasks right below. In the project, we would also present an option B built around a single “What do you need today?” search and task list, and test both with WRC families before choosing.